Privacy Policy

Effective Date: 04/01/2026

Shoe Dog Academy LLC (“SDA,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit www.shoedogacademy.com (the “Website”) and use our services, including online courses, training content, and enterprise solutions.

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1. Who We Are

Shoe Dog Academy LLC
267 Furnace Street
Lake Oswego, OR 97034
United States

Email: info@shoedogacademy.com
For data protection inquiries: privacy@shoedogacademy.com

2. Scope of This Policy

This Privacy Policy applies to:

• Website visitors
• Registered users
• Customers (B2C & B2B)
• Enterprise clients and users

3. Personal Data We Collect

We may collect the following categories of personal data:

3.1 Information You Provide

• Name
• Email address
• Billing information (via payment providers)
• Company name (for B2B clients)
• Account login details
• Communication data (emails, support requests)

3.2 Automatically Collected Data

• IP address
• Browser type and device information
• Pages visited and usage behavior
• Referrer URLs
• Cookies and tracking technologies

3.3 Course & Platform Data

• Course progress
• Completion status
• Certifications
• Engagement metrics

4. How We Use Your Data

We use your personal data to:

• Provide and operate our services
• Manage user accounts
• Process payments and subscriptions
• Deliver training content
• Improve our platform and user experience
• Communicate with you (support, updates, marketing if consented)
• Ensure security and prevent fraud
• Comply with legal obligations

5. Legal Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA), we process your data under the following legal bases:

• Contractual necessity (to provide services you purchased)
• Legitimate interests (platform improvement, security)
• Consent (marketing, cookies where required)
• Legal obligations

6. Cookies & Tracking Technologies

We use cookies and similar technologies to:

• Ensure website functionality
• Analyze traffic and user behavior
• Improve user experience
• Support marketing efforts

Types of cookies:

• Essential cookies
• Analytics cookies
• Marketing cookies

Where required (for example, in the EU), we request your consent via a cookie banner. You can manage cookies via your browser settings.

7. Sharing of Personal Data

We do not sell your personal data.

We may share data with:

7.1 Service Providers

• Payment processors (e.g., Stripe, PayPal)
• Hosting providers
• Learning platforms (e.g., Xcell or similar)
• Analytics providers (e.g., Google Analytics)

7.2 Business Transfers

In case of merger, acquisition, or sale of assets.

7.3 Legal Requirements

If required by law or to protect our rights.

8. International Data Transfers

As a U.S.-based company, your data may be transferred to and processed in the United States.

For users in the EEA/UK:

• We rely on Standard Contractual Clauses (SCCs) or equivalent safeguards where required.

9. Data Retention

We retain personal data only as long as necessary for:

• Providing services
• Legal and accounting obligations
• Resolving disputes

Typical retention includes:

• Account data: until account deletion
• Financial data: as required by law
• Analytics data: limited retention period

10. Your Rights

10.1 GDPR Rights (EU/EEA/UK)

You have the right to:

• Access your data
• Correct inaccurate data
• Request deletion (“right to be forgotten”)
• Restrict processing
• Data portability
• Object to processing
• Withdraw consent

You can exercise these rights by contacting privacy@shoedogacademy.com.

10.2 U.S. Privacy Rights (CCPA/CPRA)

Depending on your state, you may have the right to:

• Know what data we collect
• Request deletion
• Opt out of data sharing (we do not sell data)

11. Data Security

We implement appropriate technical and organizational measures to protect your data, including:

• Secure servers
• Access controls
• Encryption where appropriate

However, no system is 100% secure.

12. Children’s Privacy

Our services are not intended for individuals under 16 years of age. We do not knowingly collect data from children.

13. Third-Party Links

Our Website may contain links to third-party websites. We are not responsible for their privacy practices.

14. Marketing Communications

You may receive marketing emails if:

• You opted in, or
• You are an existing customer (where permitted)

You can unsubscribe at any time via:

• Email link
• Direct request

15. Automated Decision-Making

We do not use automated decision-making or profiling that produces legal effects.

16. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted with a revised effective date.

17. Contact Us

If you have questions about this Privacy Policy, please contact us: